1. Apple TV has only supports HDMI and Component Video ports for connecting to TV; older TVs have neither of them. Just by that, the market reach of the AppleTV reduces substantially.
2. Oversimplistic remote. Apple is known for cool and functional designs. However, AppleTV remote is way too simple. Desired options: a) control volume, b) TV option to choose HDMI port to use (currently, first I have to use TV remote to first switch input to AppleTV HDMI port and then use AppleTV remote). c) one-button-play (as the name suggests, with the press of one button I'd like to listen to music on AppleTV)
..to be continued.